Service - Small Business SEO / Sofya Durneva
Practices · Stores · Studios · Local services · Month to month

Small business SEO consultant. One senior person, not a package.

For practices, stores, studios and local service businesses that want to be found on Google, in Maps and in AI answers, without an agency retainer that does the same ten things to every site.

Where your customers search
Google SearchDecided by the pages you wrote
Google MapsDecided by your profile and reviews
ChatGPTGeminiPerplexityClaude
AI answersDecided by your entity signals and schema

Three surfaces, three different things that decide who shows up. Small business SEO is working all three.

01Local SEO & Google Business Profile
02One page per service
03Reviews, credentials & schema
04Fixed prices for fixed work
The argument
Most of a small business’s search traffic comes down to the map, the service pages and the trust signals.
Watercolor elevation sketch of three narrow Main Street shopfronts side by side: a bakery with a striped awning, a hairdresser with a barber pole and a dental practice with blinds.

A bakery, a hairdresser and a dental practice on the same street are found the same three ways: on the map when someone nearby searches, on a page that matches the service they typed, and through the reviews, credentials and structured data that make Google and the answer engines trust the result. Those three are the main elements of every engagement. Everything else on this page supports them, and your audit decides the order.

  1. 01Local SEO

    Be found nearby

    The map pack for searches with a place in them. Google Business Profile, reviews, citations and the location signals on your site.

  2. 02Service pages

    Be found for what you sell

    One page per service or product line, each built around how people search for it. Not a services list, not a brochure.

  3. 03Trust and schema

    Be trusted

    Credentials, authors, reviews and structured data where Google and the answer engines look for them. This is what gets a small business cited by AI.

Around them, every month
  • Technical health and indexing
  • Content that leads to a service page
  • Reviews routine
  • Citations and listings
  • AI search visibility
  • Monthly review with charts
§ 01 · Pricing

Four shapes of work, the fixed ones priced on the page.

Not packages. The audit and the one-off fix cost the same for everyone. The monthly work is scoped to what your audit finds, because no two sites need the same ten things. Everything is month to month.

Done with you

Monthlyscoped after the audit

I set the direction and hand you the data, your team does the building. A brief for every page, a roadmap and monthly tracking.

  • Audit, fixes and technical direction
  • Keyword map and a brief for every page
  • Content roadmap your team can run
  • Local SEO setup and the reviews routine
  • Schema and AI search guidance
  • Monthly review with charts and next steps

Fix key issues

$500one-off

The audit's top findings, done. For sites that need their foundation set and nothing more yet.

  • Audit's top findings implemented
  • Titles, headings, metadata, light interlinking
  • Handover notes for what comes next

Input on demand

$100per 45-minute call

For owners doing it themselves. Bring the question, leave with the answer and the next three steps.

  • Page or content feedback
  • A brief for a specific page
  • No commitment

Every engagement starts with the $99 SEO audit. For a monthly quote, book a call or email hello@sofyadurneva.com. If the audit says your site needs nothing more than the one-off fix, that is what I will recommend.

§ 02

Local SEO for small business: the profile does the heavy lifting

For any business people visit or call, the Google Business Profile is the most important page you have, and it is not on your website. Local SEO is the profile, the reviews, the citations that confirm your address, and the service-area signals on your site, in that order. The profile is never set up once and left: it runs on a routine we keep, month after month, and extend as the business grows.

  • Reviews are asked for in a routine the front desk can keep, and every one gets a reply.
  • Citations carry the same name, address and phone everywhere that matters, and the wrong ones get fixed.
  • Service areas appear on the site only where real demand exists. No doorway pages.
  • Local schema tells Google and the answer engines what, where and who, in one place.
Business ProfileUpkeep routine
Your business name
4.8 ★ · 63 reviews · Open now
  • Reply to new reviewsWeekly
  • Answer new questionsWeekly
  • Post an update or offerMonthly
  • Add fresh photosMonthly
  • Check categories and servicesQuarterly
  • Confirm hours and holidaysQuarterly
  • Refresh products or menuQuarterly
  • Citation sweepTwice a year
This week’s items done. The list grows with the business.
An aside

If the last SEO proposal you received listed ten things and did not mention your site once, the audit is the better first step. Book the $99 SEO audit→

§ 05

Questions small business owners ask

How much does SEO cost for a small business?

Small business SEO services from agencies run from about $1,000 to $5,000 a month, usually on a six to twelve month contract. The fixed prices here are a $99 audit, a $500 one-off fix of the key issues, and $100 for a 45-minute call when you need an answer. Monthly work is scoped after the audit, because a six-page practice site and a three-hundred-product store are not the same job. Book a call or email hello@sofyadurneva.com for a quote. Everything is month to month.

Does SEO work for small businesses?

Yes, when it is aimed at searches a small business can win: the specific services, the specialties, the local terms. It does not work when a small site chases the head term its industry’s directories own. A three-clinician virtual therapy practice in New York went from about one organic visit a month to 3.5 times the website inquiries within a year by owning the specific terms.

Why is SEO important for a small business?

Because it is the only channel where the cost per customer falls over time. Ads stop the day the budget stops. A service page that ranks keeps bringing the same inquiries next month at no extra cost, and the map pack sends people who are ready to call. For most small businesses, search is also where referrals go to check you out before they book.

How long does small business SEO take?

Profile and technical fixes can move things in two to six weeks. Service pages typically rank within two to four months for specific terms. Local and content work compounds over six to twelve months. I set a benchmark per engagement and review it monthly, with positions 1 to 20 only, so progress is never a guess.

What is included in small business SEO services?

An audit first, then an ongoing program built from these parts: Google Business Profile and local SEO, one page per service with the copy to match, technical care, content that leads to a service page, reviews and schema, AI search visibility and a monthly review. Which parts come first is decided by your audit, not by a list that is the same for every client.

What is the difference between local SEO and SEO?

Local SEO puts your business in Google Maps and in results for searches with a place in them, and it runs on your profile, reviews and citations. SEO in general ranks your pages for what you do. A plumber needs mostly the first; an online store needs mostly the second; a practice or a studio usually needs both. The Denver page on this site shows the local side in detail.

Do I need a new website?

Usually not. Most small business sites are fine and badly set up, and I work inside Squarespace, Wix, Shopify, WordPress, Webflow and Framer. When a rebuild is the right call, I design and build the new site myself, with the SEO structure in from the first page rather than fitted afterwards.

Can I do small business SEO myself?

Some of it, yes. Titles, your profile, review replies and image sizes are owner-sized tasks. Keyword strategy, page architecture and schema are where a consultant earns the fee, and the $100 call exists for owners who want to do the work with a second pair of eyes.

Should I hire a small business SEO consultant, an agency or a freelancer?

An agency gives you a team and a package. A marketplace freelancer is cheap and anonymous. A consultant is one experienced person who reads your site, sets priorities and does the work, and whom you can always reach. That holds for one location or twenty: the scope grows with the audit, the person you talk to does not change.

Do you offer small business SEO packages?

I offer shapes rather than packages: done for you, done with you, a one-off fix of the key issues, and input on demand. The difference is that the work inside each is decided by your audit, not by a list that is the same for every client.

How do you report results?

A monthly review with charted trends: keyword positions 1 to 20, impressions and clicks from Search Console, inquiries where we can attribute them, and AI citations where they exist. Six to ten bullet points and the charts, never a data dump.

Which platforms do you work with?

Squarespace most often, then Wix, Shopify, WordPress, Webflow and Framer. The platform changes which settings I touch, not the strategy. Squarespace has its own page on this site because so many small businesses are on it.

In a client's words
Sofya transformed our referrals and visibility, and in turn has completely changed my business for the better. If you're a business owner and/or therapist looking to improve your visibility on Google, I cannot recommend Sofya enough.
Deanna Doherty, LCSWFounder, Shifting Tides Psychotherapy · New YorkPublic LinkedIn recommendation, September 2026Read the Shifting Tides case →
§ 06 - Work together

Found nearby, found for what you sell, and trusted when they get there.

A free 30-minute call about where your business shows up today and which of the three is the one holding it back.

Small Business SEO · Sofya Durneva← Back to home